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Internet of Things in Marketing: An Introduction

Book Chapter

Authors: Mohammed Majeed, Vijaya Kittu Manda, Sulemana Ibrahim and Esther Asiedu

Book Name: Disruptive Technologies and Business Innovation-IoT in Perspective

ISBN: ISBN: 978-981-5322-89-7 (Print); ISBN: 978-981-5322-88-0 (Online)

Publisher: Bentham Science Publishers Pte. Ltd. Singapore.

Editor(s): Mohammed Majeed, Jonas Yomboi, Sulemana Ibrahim and Esther Asiedu

Book Chapter Number: 1

Publication Date: December 2024

Pages: 1 to 18

Book Chapter Link on Publisher Website

Book Link on Publisher Website

Abstract: The Internet of Things (IoT) has evolved into a worldwide infrastructure that facilitates advanced services through the interconnection of diverse entities, both tangible and intangible, utilizing information system technology. This study is an analysis of the impact of Internet of Things (IoT) technology on business and marketing. The study provides a comprehensive examination of IoT technology, encompassing important aspects, operational domains, and many applications within the realms of business and marketing. Companies globally are increasingly directing their attention towards the Internet of Things (IoT) due to its capacity to provide remarkable growth prospects rather than being influenced just by the prevailing buzz surrounding it. This chapter presents an introductory overview of the impact of the Internet of Things (IoT) on marketing and business domains.

Keywords: Internet of things, Technologies, Marketing, Organizations

DOI: http://dx.doi.org/10.2174/9789815322880124010003

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