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Published Research Works

2025 Research Works (11)

1. Applications of Classical, Pairwise, and Hierarchical MCDM Techniques in Marketing Management IGI Global, USA
2. Discovering the Patterns of Slow Fashion Consumption in the Rich Market IGI Global, USA
3. Artificial Intelligence for Predicting Progression and Personalizing Healthcare to Alzheimer's Disease Patients IGI Global, USA
4. Applications of Artificial Intelligence in Education: Implications for Pedagogy, Learning Outcomes, and Policy Development Deep Science Publishing
5. Advanced topics in Robotics Deep Science Publishing
6. Future trends in Virtual Reality (VR) Deep Science Publishing
7. Current Trends, Opportunities, and Futures Research Directions in Geospatial Technologies for Smart Cities IGI Global, USA / Scopus-indexed
8. Geospatial Technologies for Smart Cities IGI Global, USA / Scopus-indexed
9. Blockchain in Cybersecurity IGI Global, USA / Scopus-indexed
10. Ethical AI and Decision-Making in Management Leadership IGI Global, USA / Scopus-indexed
11. Luxury Fashion Consumption and Branding in the Affluent Market IGI Global, USA / Scopus-indexed

2024 Research Works (26)

1. Internet of Things in Marketing: An Introduction Bentham Books
2. Investor Lessons from the Paytm crisis Aarohan 2.0
3. Media Convergence and the Development of Interactive Broadcasting with Metaverse Technology Feedback International Journal of Communication
4. Public Communication and Policy Implementation: A Case Study on MUI's Zakat Policy for YouTubers and Instagram Influencers Universitas Islam Negeri Mahmud Yunus Batusangkar Press
5. Tata Motors: Driving into the Future with Sustainability and Innovation CRC Press / Taylor & Francis / Scopus-indexed
6. Ethical Frameworks for Use in Artificial Intelligence Systems IGI Global, USA / Scopus-indexed
7. The Rise of Two-Wheeler Electric Vehicles in India IGI Global, USA / Scopus-indexed
8. Blockchain Technology for Ecological and Environmental Applications Scopus & WoS indexed
9. Influencer Marketing in the Age of Metaverse IGI Global, USA / Scopus-indexed
10. The Blockchain Trilemma of the IT Project Manager
11. Driving Change: Securing Success through Digital Transformation
12. Research Considerations on Energy Consumption by Blockchain Networks
13. Artificial Intelligence Applications in the Indian Financial Ecosystem Scopus-indexed
14. Role of payment systems in financial well-being: An examination from India Scopus-indexed
15. Blockchain in Advertising and Marketing: Revolutionizing the Industry Through Transparency and Trust Scopus-indexed
16. Decentralized Insurance in the Era of DeFi - A Review and Research Agenda ABDC
17. Enhancing Security Using GPS-GSM Motorcycle Tracking System
18. Research and Applications of Neurotechnologies for Leadership Scopus-indexed
19. Meta-analysis of blockchain-powered electronic voting systems
20. Sovereign green bonds as an unconventional tool to address climate change Scopus & WoS indexed
21. Building Blocks, Opportunities, and Challenges of Metaverse in Web 3.0 Scopus-indexed
22. Revolutionizing Finance With Decentralized Finance (DeFi) Scopus-indexed
23. Blockchain for the Traditional Stock Markets
24. Digital Financial Literacy: Critical Life Skills in Adult Education and Lifelong Learning
25. Corporate Governance Failure and the Regulatory Fight Against It: An Examination of Select Instances From India Scopus-indexed
26. Customer Experience in the Web 3.0 Era: The Meeting of Blockchain and the Metaverse Scopus-indexed

2023 Research Works (10)

1. The Aftermath of the FTX Cryptocurrency Exchange Collapse
2. Investigating Persistence of Online Shopping among Indian Consumers
3. Research Theories and Themes on Personality Traits and Personal Data Safety
4. A Homomorphic Block Approach to Blockchain and Cloud ERP implementation
5. The Collapse of Silicon Valley Bank
6. An Examination of India's International Trade with select Economies during COVID-19 times Journal Article
   Sujatha D & Vijaya Kittu Manda
   International Journal of Research in Management Studies
   ISSN: 2455-7595
   Volume No: 7(2023) Issue No: 1(January)
   Pages: 115 - 121
7. Lessons From the FTX Cryptocurrency Exchange Collapse Book Chapter, Scopus-indexed
8. The Collapse of Silvergate Bank Journal Article
9. Recent Trends in Blockchain Adoption in India Book Chapter
   Google Scholar | Research Gate | DOI: 10.17605/OSF.IO/YKT49 | PDF
10. Blockchain for the asset management industry Research Article, Scopus-indexed

2022 Research Works (13)

1. Insolvency & Bankruptcy Code of India: The genesis and its implementation during COVID times
2. An Examination of Inflation in Indian Equity Mutual Funds Context WoS-indexed
3. Taxation of Cryptocurrencies and Non Fungible Tokens Journal Article
   Dr. P. Sairani and Vijaya Kittu Manda
   Osmania Journal of International Business Studies (OJIBS) ISSN: 00973-5372
   Vol: XVII - Issue No: I
   Date of Publication: 30 June 2022
   Pages: 37 - 45
4. Blockchain and Metaverse Strategies of Leading Indian Information Technology Companies Book Chapter
   Dr. Lubza Nihar Khaliq; Vijaya Kittu Manda
   Book Title: Building Aatma Nirbhar Bharat
   ISBN: 978-3-96492-486-5
   Publisher: Weser Books, Germany
   Date of Publication: 31 December 2022
   Pages: 91 - 109
   DOI: 10.5281/zenodo.8195501
   Google Scholar | Research Gate | OpenAire
5. New-Age Asset Management Companies in Post-Pandemic India Book Chapter
   Vijaya Kittu Manda & Dr. Anuradha Yadav
   Book Title: System Reboot: The Life after Covid
   Pages: 139-147
6. Corporate Governance in India: A 2021 Literature Review Book Chapter
   Vijaya Kittu Manda
   Globalization and Development in India
   Pages: 105-114
7. Vedanta and its foray into the Semiconductor industry: Can it make it? Book Chapter
8. The Pause of Overseas Investments by Indian Mutual Funds Book Chapter
   Management Cases 2022
   Pages: 1-7
9. Lessons from the 2021 Indian Coal Shortage & Power Crisis
10. The Disruption of the Indian Stockbroker Joural Article
    M Vijaya Kittu, P Sairani
    Journal of Positive School Psychology 6 (1)
    Pages: 98-112
11. Cognitive Dissonance Bias Among Stock Market Investors
12. Fund Managers and their 'Skin-in-the-game': The Case of Indian Mutual Funds Journal Publication
    VK Manda, K Lubza Nihar
    Case Folio: The IUP Journal of Management Case Studies
    Volume & Issue: 22 (2)
    Pages: 74-79
13. Are Stock Market Training Programs worth it? Journal Article
    Vijaya Kittu Manda
    Indonesian Journal of Contemporary Education
    Volume & Issue: 4 (1)
    Pages: 8-18
    Google Scholar | Archive.org | ResearchGate
    Citation 1: Mind of a Portfolio Investor: Which Strategies Should I Use as a Basis for My Investment Decisions

2021 Research Works (12)

1. Medical Oxygen Supply During COVID-19: A Study with Specific Reference to State of Andhra Pradesh, India
2. Pricing of Medical Oxygen & Related Equipment during COVID-19 Times
3. Variables Impacting Mutual Fund Expense Ratio: The Indian Midcap Mutual Fund Experience
4. Emerging Mutual Fund Trends for 2021
5. Dubai and Barcelona as Smart Cities: Some Reflections on Data Protection Law and Privacy Research Article, Open Access, Scopus-indexed
6. Revenge Travel or the Road Less Traveled? Opting for a Suitable Option in Pandemic Times
7. Impact Of Mental Health And Well-Being Of Indian Stock Market Traders
8. The Franklin Templeton Debt Mutual Funds Crisis
9. Entrepreneurship and International Business amidst Covid-19 Pandemic Times
10. Learning Modules for Training Mutual Fund to Investors
11. Meru Cabs: Phoenix or Failure?
12. Market Competition In Indian ESG Mutual Funds

2020 Research Works (12)

1. Boardroom Battles & Corporate Governance Turbulence at Indigo - A Case Study
2. The Indian Automobile Sector Slowdown
3. Are Oxygen Gas Cylinders Safe for Home Medical Usage?
   Srinvas Bikkina, Vijaya Kittu Manda, U. Adinarayana Rao, S. S. Prasadarao
   Journal of Critical Reviews
   Volume & Issue: 7 (15)
   Pages: 3583–3589
   DOI: 10.31838/jcr.07.15.484
   Research Gate
   Citations (1)
   1. Providing an approach to analyze the risk of central oxygen tanks in hospitals during the COVID-19 pandemic
4. Derivative segment exposure of Arbitrage Mutual Funds ...
   Vijaya Kittu Manda & Beatrice Betsy Babu
   DOI: https://dx.doi.org/10.13140/rg.2.2.34758.22087
5. Application of Marketing 4.0 Principles by the Indian Mutual Fund Industry
6. YONO: The One Digital Banking App of State Bank of India
7. FPI Fund Flows During COVID-19: A Critical Perspective
8. Learning and Investing During COVID-19 Crisis: A Behavioral Finance Perspective
9. Can REIT address expectations of Indian Real Estate Investors?
10. Impact of Age on Portfolio Size and Scheme Category Selection by The Indian Mutual Fund Investors
11. Investors’ Preference and Regulatory Aspects in the Indian Derivatives Market
12. Competition & Concentration of the Indian Mutual Fund Industry

2019 Research Works (14)

1. An Exploratory Study on Role of Distributors in Mutual Fund Advisory Services
2. Boardroom Battles & Corporate Governance Turbulence at IndiGo
3. Financial Performance Comparison Between Pvr Ltd & Inox Leisure Ltd Using Fundamental Analysis
4. Banking & Economic Implications of Farm Loan Waivers
5. Indian Online Retail Ecosystem – A Study on Flipkart deal with Walmart
6. Mutual Fund Regulation Violations in India
7. Blockchain Implementation for the Mutual Fund RTA
8. Debt market crisis and its impact on debt mutual funds
9. Peer-to-peer lending using Blockchain
10. Lessons from the IL&FS financial crisis
11. Transformation towards Cashless Economy – An Indian Perspective
12. Crisis in the Indian Non-Banking Finance Companies (NBFC) Sector
13. Growth and Development of Exchange Traded Funds (ETFs) in India
14. Should Islamic Banking & Financial Institutions go with General Data Protection Regulation Compliance? (Journal Article)
    by Vijaya Kittu Manda and R Eskhita
    International Journal of Islamic Economics and Finance (IJIEF)
    Google Scholar

2018 Research Works (5)

1. ELSS Mutual Fund preferences of Indian Tax Savers
2. Asset Quality & Risk Management Practices-An Analysis on Yes Bank
3. Blockchain technology for the mutual fund industry
4. Status check on Blockchain implementations in India
5. Emerging Trends that influence Management Education